- Case Share
KOL Case Study
ZIHNIC excels on social media, frequently posting high-quality product videos and collaborating with global KOLs to boost brand exposure. On TikTok, their official account has over 24,000 followers and 54,000 likes. A standout campaign with @kiikiimarie brought in over $235,000 in sales, showcasing the power of influencer marketing.
Key takeaways:
- 1、Targeted market strategy: ZIHNIC identifies consumer needs and delivers products that satisfy them.
- 2、Multi-channel marketing: ZIHNIC effectively uses both its website and TikTok Shop for rapid sales growth.
- 3、Social media & KOL marketing: Strategic influencer partnerships have rapidly built brand awareness.
In the lead-up to Halloween 2021, NYX, a renowned cosmetics brand, partnered with DC Comics to launch the influencer campaign "#FacesOfDC" on Instagram. The campaign tapped into the demand for DIY makeup tutorials and products during Halloween. It featured 5 female and 1 male Instagram influencers, who posted their DC Comics character cosplay makeup looks. Users were encouraged to vote for their favorite looks and share the hashtag for a chance to win brand discounts.
Key takeaways:
- 1、Partnering with Instagram influencers sparked interest in DIY makeup tutorials, especially among female users.
- 2、The collaboration with DC Comics enhanced brand affinity for NYX’s cosmetics and skincare products.
- 3、Encouraging users to share their DC character makeup looks with the hashtag #FACESOFDC increased engagement and brand loyalty.
In 2019, Walmart became one of the first major brands to advertise on TikTok, alongside Kroger, Gymshark, and others. The #DealDropDance challenge, in collaboration with six top entertainment KOLs, gained over 3.6 billion views and reached 17 million users. Building on this success, Walmart launched the #UnwrapTheDeals Black Friday campaign in 2020, promoting the convenience of online shopping during COVID-19.
Key takeaways:
- 1、Walmart expanded KOL collaborations from dance to entertainment and sitcom influencers, reaching broader audiences.
- 2、AI filters helped consumers explore products online, driving purchases.
- 3、The campaign generated significant UGC, with over 1,000 users posting videos using Walmart’s AI filter.